Online Tracking Update: How Will Consumer Privacy Change Marketing In 2013?

27 November 2012

European consumers are increasingly aware of cookies and other online tracking activities and are becoming increasingly concerned about their potential affect on privacy. European law now regulates this space via the ePrivacy Directive (i.e. "Cookie Directive"), which sets standards for the level of notice and control that websites must provide consumers with when using cookies or other forms of tracking technology.

So how has this law affected the online ecosystem and what does it mean for marketers?

Are self-regulatory initiatives led by industry associations like the DAA and EDAA addressing public concern on this issue?

Will most consumers opt-out from tracking activities when offered the choice or can notice and control mechanisms actually help websites better engage their visitors?

In this live webcast TRUSTe and Osborne Clarke will unveil their recent research examining consumers' perceptions in the UK and other key EU markets around online tracking and privacy.
Tune in live where we’ll reveal the surprising findings to help you as marketers learn how effective privacy can help you engage visitors and drive conversions whilst still ensuring compliance.

60 minutes
Audiocast Slides
Sponsored by: TRUSTe
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Speakers:

Danilo Labovic

Job Title: Managing Director EMEA
Company: TRUSTe

Danilo Labovic is TRUSTe's EMEA Managing Director with 12+ years of international sales and management experience in the online industry. Prior to joining TRUSTe, Danilo started his career at Reuters (now Thompson Reuters) playing a key role in building Reuters' e-commerce platform and strategy as well as setting up and running the sales organization supporting the sales of Reuters' web based financial services across the EMEA region. Further on, Danilo moved to VeriSign initially managing VeriSign's UKI & Southern European SSL encryption & trust-mark business, to then take on a senior management position with EMEA sales responsibilities. Subsequently he became VeriSign's European Sales Director with full accountability across all products within VeriSign's authentication security services. Over the last few years and prior to moving to TRUSTe, Danilo was Symantec's EMEA Enterprise Sales Director for their Trust Services business unit.

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James Mullock

Job Title: Partner, Head of Technology Law (Bristol)
Company: Osborne Clarke

James heads European law firm Osborne Clarke’s data privacy team. He is one of the UK's leading data protection and freedom of information lawyers.

Between 1999 and 2002 he co-wrote three editions of The Data Protection Act Explained, published by the Stationery Office, one of the first authoritative guides to the UK's refreshed privacy laws. He sits on the editorial board of the publication Data Protection Law & Policy, was a contributor to the leading data protection website www.dataguidance.com<http://www.dataguidance.com> and regularly speaks on international privacy issues at conferences around the globe.

James trained with Osborne Clarke and was made a partner in 2001. Both Chambers and The Legal 500 identify him as a leading lawyer in his field, Chambers in its specialist data protection section. As well as privacy and freedom-of-information issues, James advises clients on outsourcing arrangements (in particular offshore projects), ecommerce business contracts and technology and telecoms supply and procurement projects. In 2012 James and his team were given the prestigious TMT law firm of the year by the Lawyer magazine for their work on a challenging mobile payment solution for Everything Everywhere


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Moderated by:

Alex Whitson

Job Title: Director
Company: Brand Republic Insight

Alex founded and heads up a department within Haymarket that creates a range of online content for professionals across different B2B markets from renewable energy through to marcomms. As well as ensuring that your most pressing questions are fielded in the webcast Alex will also be drawing from his experience of marketing to different professions using everything from Facebook through to LinkedIn, mobile and email.

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