New Rules for Online Advertising: Are You Compliant?
20 March 2013
New rules from the UK Committee on Advertising Practices (CAP) covering online behavioural advertising (OBA), came into effect on the 4th of February 2013. For the first time, the Advertising Standards Agency (ASA) will regulate the way that ad networks and third parties use online behavioural tracking and targeting technologies such as cookies.
Thousands of advertisers are in breach of this rule so what happens if you are not compliant and how will this impact your marketing?
Firstly, to comply with these rules, adverts based on browsing history data, will have to include information explaining to consumers that they have been targeted using OBA and advertisers must provide users with a way to opt out.
If you are an advertiser, agency, publisher or ad network, tune in live to our next webcast where we’ll be drilling into the new CAP rules, consumer attitudes to OBA and the steps you need to take to ensure you are compliant. Find out how to build trust by giving consumers transparency, notice and choice.
Job Title: Managing Director EMEA
Danilo Labovic is TRUSTe's EMEA Managing Director with 12+ years of international sales and management experience in the online industry. Prior to joining TRUSTe, Danilo started his career at Reuters (now Thompson Reuters) playing a key role in building Reuters' e-commerce platform and strategy as well as setting up and running the sales organization supporting the sales of Reuters' web based financial services across the EMEA region. Further on, Danilo moved to VeriSign initially managing VeriSign's UKI & Southern European SSL encryption & trust-mark business, to then take on a senior management position with EMEA sales responsibilities. Subsequently he became VeriSign's European Sales Director with full accountability across all products within VeriSign's authentication security services. Over the last few years and prior to moving to TRUSTe, Danilo was Symantec's EMEA Enterprise Sales Director for their Trust Services business unit.
Job Title: Director of Regulatory Affairs
Company: Internet Advertising Bureau (IAB)
Nick joined the IAB – the UK industry body for digital advertising - as its first head of regulatory affairs in April 2008. He leads the sector, both in the UK and at EU level, in working for the optimal policy environment for digital advertising, in particular on privacy issues, and helping to boost the understanding of digital media and its benefits within regulatory and political circles. Nick led the work to publish the IAB’s UK Good Practice Principles for behavioural advertising in March 2009, providing new rules based around notice, choice and education to help guide the industry and enhance consumer trust. He is also vice-chair of IAB Europe’s Policy Committee, spearheading self-regulatory initiatives at EU level, including the recently launched pan-EU Framework for behavioural advertising. Nick was appointed vice chair of the cross industry EU steering group on behavioural advertising in September 2012. Prior to this, Nick worked at Orange, leading public policy issues across both mobile and broadband sectors.
Job Title: Managing Partner
Company: WebAds UK
Alan started working in media 26 years ago, and has experience spanning National press, Business press and the Digital arena, which he has been working in for the last 16 years - initially as one of the first three members of the EMAP Media digital team. Alan moved into the emerging financial online market in 1999 and after successfully helping to establish this area of the industry was one of founding partners who launched the pan European Webads brand within the UK. Since its inception in 2007 WebAds has become the UK's largest Business and finance advertising network available, with a portfolio of sites covering a business and finance user base in excess of 4M unique users.
Job Title: Head of Content Solutions and Video
Company: Brand Republic Group
Philip Smith is Head of Content Solutions, Haymarket Brand Republic Group, which includes the following business magazines and brands: Campaign, Brandrepublic.com, Marketing, Media Week, Pr Week, Revolution and Event. Formerly editor of Media Week and Revolution, he is now responsible for production and commercial success of the business-to-business portfolios’ creative solutions team and brand extensions including web sites, events and print specials and supplements.
He has run the online publishing for several titles, including Management Today, PR Week, Planning and Regeneration & Renewal. He successfully relaunched the web site for MT, Haymarket’s market-leading business and management title, at Managementtoday.com in September 2010. Smith was, for three years, the head of digital content at Haymarket Brand Media, home of Campaign, Marketing, Media Week, Revolution and Brandrepublic.com, the online marketing, media and advertising portal.