Masculinity has slowly evolved from a position of male privilege. Femininity however has had to evolve from a position of constraint. But in the last 40 years … more
Twitter is the live medium that has quite literally changed the way brands and consumers interact on line.
Recently Twitter launched an advertising option … more
As part of IBM’s Global C-Suite study, 524 CMOs were interviewed, revealing their current challenges and future plans. With two-thirds admitting they were … more
In a Brand Republic and Ohal survey, a surprising 41% of marketers ranked “how to measure success” as the least important consideration when … more
Customers assume they can find your brand on multiple channels, and increasingly they expect to experience a single journey across these channels. With … more
Reviews help to build trust and credibility. An increasing number of businesses are collecting customer reviews and promoting them to boost their brand and give … more