75% of consumers like it when brands personalise messaging and offers¹.
It is no longer sufficient to just “market at” today’s tech savvy … more
Think you've cracked personalisation?
Welcome to its next iteration: tailored experiences that really nail each individual’s needs.
Listen in as our … more
*68 percent of B2B buyers now purchase goods online, up from 57 percent in 2013. Source: State of B2B Procurement study.
The role of ecommerce in business … more
73% of marketers view customer centricity as critical to the success of their business.
Today’s tech savvy customers are increasingly distracted and have … more
Eighty-six per cent of consumers will pay more for a better customer experience, but only 1% of customers feel that brands consistently meet their … more
The majority of digital savvy businesses have marketing strategies in place aimed at driving good trafﬁc to their website. Many of those businesses optimise … more