Twitter is the live medium that has quite literally changed the way brands and consumers interact on line.
Recently Twitter launched an advertising option … more
Today’s empowered customers look for personalised and engaging brand experiences every time, through every channel. When brands don’t deliver this, … more
The necessity for brands to communicate with their customers through highly targeted and personalised messages is now fundamental to ‘good’ … more
When Google Shopping was optionally introduced, advertisers saw:
- Ad spend decrease by 29.7% - Conversion rates increase by 15.8%- ROAS increase by 25%- … more
In 2013, Vodafone implemented a new cross-channel strategy to combat basket abandonment. Customers were starting their purchase journey on a desktop, and after … more
Reviews help to build trust and credibility. An increasing number of businesses are collecting customer reviews and promoting them to boost their brand and give … more