• Integrating Real-Time with Cross-Channel..

    15 July 2014

    In 2013, Vodafone implemented a new cross-channel strategy to combat basket abandonment. Customers were starting their purchase journey on a desktop, and after … more

  • What is the Real Value of Online Reviews..

    08 April 2014

    Reviews help to build trust and credibility. An increasing number of businesses are collecting customer reviews and promoting them to boost their brand and give … more