Understanding the behaviour of consumers during their online buying journey is key when creating your brand's marketing strategy. How consumers search is … more
In the UK, real-time advertising accounts for 14% of brands' total display ad spend, which is an 80% increase from 2013¹. Some brands are making real-time … more
In the UK, 60% of online adults use at least two devices daily. As such, when evaluating a marketing campaign’s success, it is vital to evaluate the … more
79% of smart phone users also use their mobile to shop¹.
Every mobile strategy must adhere to three key principles – immediacy, simplicity and … more
Consumers rely on powerful search tools to navigate the colossal volume and depth of internet content. This reliance is what makes search result placement … more
"Social media replaces nothing, but complements everything," according to Neal Schaffer a leading social media strategist. So, when it comes to one of the most … more