Understanding the behaviour of consumers during their online buying journey is key when creating your brand's marketing strategy. How consumers search is … more
In the UK, real-time advertising accounts for 14% of brands' total display ad spend, which is an 80% increase from 2013¹. Some brands are making real-time … more
A recent Aberdeen report found that 95% of best-in-class marketers are using video as a content marketing channel¹.
Video is fundamental to any up-to-date … more
Prior to purchasing, 65% of consumers compare goods and 94% compare prices, and comparison shopping engines are among the easiest ways to do both. But listing … more
In a recent survey, only 37% of marketers agreed that they are able to measure the ROI of all their social activities¹.
It is now unquestioned that having … more
In the social age, it is impossible for brands to avoid consumer opinion – good or bad – being in the public domain, often on a mass scale. What … more