UK consumers spend, on average, 29 hours and 14 minutes on their desktop computers and 41 hours and 42 minutes per month on their smart phones.
It is now a … more
Understanding the behaviour of consumers during their online buying journey is key when creating your brand's marketing strategy. How consumers search is … more
In the UK, 60% of online adults use at least two devices daily. As such, when evaluating a marketing campaign’s success, it is vital to evaluate the … more
79% of smart phone users also use their mobile to shop¹.
Every mobile strategy must adhere to three key principles – immediacy, simplicity and … more
73% of people work more hours than they are paid, and 80% are responding to emails at home.¹
Marketers are creative by their nature but work in an … more
Consumers rely on powerful search tools to navigate the colossal volume and depth of internet content. This reliance is what makes search result placement … more