Masculinity has slowly evolved from a position of male privilege. Femininity however has had to evolve from a position of constraint. But in the last 40 years … more
Twitter is the live medium that has quite literally changed the way brands and consumers interact on line.
Recently Twitter launched an advertising option … more
In a competitive marketplace, brands have to maintain a high ROI whilst ensuring a presence on the multiple channels and platforms now available to consumers. … more
Si l'on se base sur le nombre de publicitaires qui cherchent à capter l'attention du consommateur sur Internet, le secteur vertical du voyage est sans … more
Customers assume they can find your brand on multiple channels, and increasingly they expect to experience a single journey across these channels. With … more
Reviews help to build trust and credibility. An increasing number of businesses are collecting customer reviews and promoting them to boost their brand and give … more