In a recent Brand Republic and Trustpilot survey, 87% of decision-making marketers admitted that proving the ROI of online reviews was a challenge for their … more
As a form of advertising, 84% of consumers trust the judgement of their friends or family. As such, in today’s social world, brands need generate positive … more
70% of the FT’s readership is digital, with a 20% jump in mobile seen year-on-year.
This has required a rapid overhaul of how a 127 year old brand does … more
Web content management (WCM) software has become the technology and content delivery backbone of digital experiences.
Organisations that want to upgrade for … more
Eighty-six per cent of consumers will pay more for a better customer experience, but only 1% of customers feel that brands consistently meet their … more
The majority of digital savvy businesses have marketing strategies in place aimed at driving good trafﬁc to their website. Many of those businesses optimise … more