In a recent Brand Republic and Trustpilot survey, 87% of decision-making marketers admitted that proving the ROI of online reviews was a challenge for their … more
Understanding the behaviour of consumers during their online buying journey is key when creating your brand's marketing strategy. How consumers search is … more
70% of marketers said process inefficiencies are “somewhat” or “very” detrimental to creativity.
The consequence of these shortcomings, … more
91% of event professionals have seen a positive ROI from implementing an event app.
Delegates now expect or even demand an interactive and tailored experience … more
In a recent survey, only 37% of marketers agreed that they are able to measure the ROI of all their social activities¹.
It is now unquestioned that having … more
In the social age, it is impossible for brands to avoid consumer opinion – good or bad – being in the public domain, often on a mass scale. What … more